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First I would like to thank you for joining me on this quest for Natural Beauty.


I am Jasmina, a Hairstylist, Aromatherapist, Holistic beauty practitioner, and consultant.


I was born in Germany to Serbian parents. We moved back to Serbia when I was six and I grew up in Belgrade. In my 30s I emigrated to South Africa and lived in Johannesburg for 15 years.


I have traveled for work in the past years around the Globe.


I now live in Frankfurt, Germany.


My career as a hairstylist started in 1988 and I grew within different fields of the beauty industry. I worked as a Hairstylist, Fashion & Beauty consultant, and Spa Manager. I worked for big corporates and managed my own businesses.




in my late 30s, I started experiencing health problems, such as severe allergies and hormonal imbalances.


This motivated me to start looking for natural, holistic ways to beauty care, learn, and finally upgrade my professional skills in that direction.

I also “cleaned up” all my beauty products to 100% natural DIY products.




When I started sharing my experience and making products for private clients I realized that demands for clean beauty products are high and this is how JASMINIUM skincare was born. Clean, natural, waterless skin-care products. I wanted to bottle the goodness of nature and make it available to everyone. Because it’s possible.




Today I am practicing Holistic beauty treatments combined with Aromatherapy. I am also offering coaching, in-person, and online. My mission is to share a passion for simple, clean yet effective beauty care.




I like being real with my work, body, and mind. This is why I accept my silver hair and my wrinkles. They are witnesses to the intense and exciting way of life. I feel passionate about inspiring generations to find their best way to beauty & wellness.